Commitment to my client’s interest second to none: true fiduciary representation
A real estate team of unparalleled experience and breadth (assistant, loan agent, escrow agent, marketing coordinator, staging consultant, transaction coordinator, inspectors)
Expertise on preparing the property to show in its best possible light—which can dramatically increase sales price
The most comprehensive real estate Marketing Plan in the business
Aggressive contract negotiation to get you the best possible price & terms
“Buttoned-up” transaction and due diligence management to minimize unpleasant surprises, renegotiations, delays and potential future liability
Marketing Plan Overview
I offer my clients the most comprehensive Marketing Plan in the business:
Consultation on how to prepare your home to achieve the best possible price
Professional photography
First class promotional materials
Direct mail campaigns
Print media advertising
Targeted broker-to-broker marketing
An orchestrated schedule of direct showings and open houses
The best Internet marketing program of any real estate brokerage in the Bay Area
My marketing campaign is designed to reach every single potential buyer, and every broker who might have a buyer—to create that sense of urgency which is our best chance to achieve the highest sales price (ideally via the orchestration of a multiple offer situation).
Complete List of Potential Marketing Services
Below is comprehensive list of marketing services I offer my clients. The purpose is to provide exceptional service and organize our plan of action.
I will create a Marketing Timeline which will be catered to your individual needs and property.
Pre-Market
CAMO: Pricing walk-through by selected, top Pacific Union agents
Develop pricing strategy to maximize market response
Arrange walkthrough by staging consultant
Prepare property preparation to-do list
Submit listing information to the marketing staff
Schedule professional photo-shoot of property
Order architectural rendering
Create a “Neighborhood Information” packet
Prepare newspaper advertisements
Prepare magazine advertisements
Prepare Estates marketing campaign
Plan Christie’s Great Estates campaign
Investigate the possibility of placing articles in local newspapers and magazines about the listing (very noteworthy properties or owners)
Develop color property statement/brochure
Create SeeMore Property-Tour Slideshow
Develop promotional CD on property and neighborhood
Develop unique website (www.123ListingAvenue.com) with description, photos, slideshow, virtual tour, floor plans, neighborhood information, etc.
Create “highlight” cards to draw attention to best features during showings
Seller approval of marketing and advertising materials
Active Listing
Post property on Multiple Listing Service which will automatically post your property on over 17 major real estate web sites, including Realtor.com, Pacific Union, the Berkeley Chronicle, the Wall Street Journal and The New York Times. The property will automatically be posted on an additional 75+ web sites.
Post property on the Christies Great Estates Website
CMA update: check for any new competitive listings, comparable sales or changes in market conditions. Revise pricing or positioning strategy, if appropriate.
Mail “Just Listed” postcards to 250 households within the neighborhood
Mail (or hand-deliver) 50 neighbor invitations to special preview Open House
Distribute property statements to local agents announcing first Brokers’ Tour and Sunday Open House
Email website address and SeeMore Movie slideshow to 100 selected agents
Post “For Sale” sign with website rider
Install Lock box and brochure box
Arrange catering for first Brokers’ Tour
Final preparation of property to show: cleaning, flowers, etc.
Post Listing information, links to photos and Open Houses on Craig’s List
Preview Tour for Pacific Union Agents
Special preview Open House for neighbors and friends invited by personal invitation
Ongoing
Prepare new advertisements, mailings, and MLS and website updates
Revise ads and website postings to reflect new showing information
Review market response and feedback, Internet web traffic reports, any changes in market conditions, and new data on competitive properties and comparable sales
Review and revise marketing plan & pricing strategy, as needed.
Contact Carol :: Cell 510-908-4810 :: Office 510-982-4427 :: Email
