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Berkeley Realtor Home > Tools for Berkeley Real Estate Sellers > Why Choose Me to Sell Your House?

Why Choose Me To Sell Your House?

  • Commitment to my client’s interest second to none: true fiduciary representation
  • A real estate team of unparalleled experience and breadth (assistant, loan agent, escrow agent, marketing coordinator, staging consultant, transaction coordinator, inspectors)
  • Expertise on preparing the property to show in its best possible light—which can dramatically increase sales price
  • The most comprehensive real estate Marketing Plan in the business
  • Aggressive contract negotiation to get you the best possible price & terms
  • “Buttoned-up” transaction and due diligence management to minimize unpleasant surprises, renegotiations, delays and potential future liability

Marketing Plan Overview

I offer my clients the most comprehensive Marketing Plan in the business:

  1. Consultation on how to prepare your home to achieve the best possible price
  2. Professional photography
  3. First class promotional materials
  4. Direct mail campaigns
  5. Print media advertising
  6. Targeted broker-to-broker marketing
  7. An orchestrated schedule of direct showings and open houses
  8. The best Internet marketing program of any real estate brokerage in the Bay Area

My marketing campaign is designed to reach every single potential buyer, and every broker who might have a buyer—to create that sense of urgency which is our best chance to achieve the highest sales price (ideally via the orchestration of a multiple offer situation).

Complete List of Potential Marketing Services

Below is comprehensive list of marketing services I offer my clients. The purpose is to provide exceptional service and organize our plan of action. 

I will create a Marketing Timeline which will be catered to your individual needs and property. 


  • CAMO: Pricing walk-through by selected, top Pacific Union agents
  • Develop pricing strategy to maximize market response
  • Arrange walkthrough by staging consultant
  • Prepare property preparation to-do list
  • Submit listing information to the marketing staff
  • Schedule professional photo-shoot of property
  • Order architectural rendering
  • Create a “Neighborhood Information” packet
  • Prepare newspaper advertisements
  • Prepare magazine advertisements
  • Prepare Estates marketing campaign
  • Plan Christie’s Great Estates campaign
  • Investigate the possibility of placing articles in local newspapers and magazines about the listing (very noteworthy properties or owners)
  • Develop color property statement/brochure
  • Create SeeMore Property-Tour Slideshow
  • Develop promotional CD on property and neighborhood
  • Develop unique website ( with description, photos, slideshow, virtual tour, floor plans, neighborhood information, etc.
  • Create “highlight” cards to draw attention to best features during showings
  • Seller approval of marketing and advertising materials

Active Listing

  • Post property on Multiple Listing Service which will automatically post your property on over 17 major real estate web sites, including, Pacific Union, the Berkeley Chronicle, the Wall Street Journal and The New York Times. The property will automatically be posted on an additional 75+ web sites.
  • Post property on the Christies Great Estates Website
  • CMA update: check for any new competitive listings, comparable sales or changes in market conditions. Revise pricing or positioning strategy, if appropriate.
  • Mail “Just Listed” postcards to 250 households within the neighborhood
  • Mail (or hand-deliver) 50 neighbor invitations to special preview Open House
  • Distribute property statements to local agents announcing first Brokers’ Tour and Sunday Open House
  • Email website address and SeeMore Movie slideshow to 100 selected agents
  • Post “For Sale” sign with website rider
  • Install Lock box and brochure box
  • Arrange catering for first Brokers’ Tour
  • Final preparation of property to show: cleaning, flowers, etc.
  • Post Listing information, links to photos and Open Houses on Craig’s List
  • Preview Tour for Pacific Union Agents
  • Special preview Open House for neighbors and friends invited by personal invitation


  • Prepare new advertisements, mailings, and MLS and website updates
  • Revise ads and website postings to reflect new showing information
  • Review market response and feedback, Internet web traffic reports, any changes in market conditions, and new data on competitive properties and comparable sales
  • Review and revise marketing plan & pricing strategy, as needed.
  Contact Carol :: 510-908-4810 :: Email  

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